Zillow’s new listing access standards, rolling out in summer 2025, require listings marketed publicly to be on the MLS within one business day, or they’ll be blocked from Zillow and Trulia after an agent’s third violation. Aimed at promoting transparency, the policy ensures broad MLS exposure, benefiting sellers ready for immediate wide-scale marketing. However, sellers preferring a “coming soon” or local approach before MLS listing may lose visibility if they later join the MLS, potentially missing buyers